A good SEO (search engine optimization) plan is imperative to the success of any web site looking to attract visitors. Unlike automated software found on web sites, which theoretically can submit to thousands of search engines within a few seconds, search engine optimization services require a cautious and concise approach to avoid being black-listed (banned) from the search engines.
What is SEO?
Search engine optimization is more of an art than an actual science.
When an individual wants to search for a product or service they typically go to Google, Yahoo, MSN or similar search engine.
- They type in what they are searching for we referred to this as "keywords" or "keyword phrases"
- The results are displayed
- If a web site is optimized for the search engine, then it will be displayed as depicted in the diagram below
How does a site get optimized for inclusion in the search engines?
The search engines, as part of their existence, is to collect pages from every web site in the world. They do this using software called a "spider". Some of you may have heard the term "spidered". Getting the search engines to read a web site is rather simple, that is if a web site is programmed correctly then it will allow the search engines to read the pages, if not the search engines will skip that particular web site and move on to the next. If a web site allows the search engines to read and collect information then this site is referred to as a "search engine friendly" web site. Unfortunately 90% of web sites are not search engine friendly.
Fortunate for those looking to get free advertising, now is a perfect time!
Why search engine optimization (seo) is effective?
SEO Also known as keyword marketing, which is indisputably, the best way to increase traffic to a web site and the benefits include brand-awareness and the potential capitalize on a major share of marketplace .Important fact to remember about search engine optimization are as follows:
- Fact 1: Search engine account for millions of searches performed monthly
- Fact 2: Reaching the number 1-10 positions on the search engine can guarantee success for your web site
- Fact 3: Search engine optimization does not cost anything aside from nominal fees to setup and maintain
Do not imagine! Effective search engine optimization services will increase web site traffic and consequently increase business by generating leads or prospects. It is a widely accepted fact that top search engine ranking can increase web site traffic.
Is SEO really that simple?
Knowledge search engine marketing companies, like Itrends make it seem easy. Because, we are veterans, way before the dawn of search engines our software developers wrote search engine software and became experts in that area. In addition, as SEO is one of our primary competencies we simply have no choice but to be great at what we do.
There are plenty of caveats to be aware of:
- Search engine optimization results (rankings) vary, it is important to monitor results and adjust for better search rankings
- Avoid over using the keywords in a single page
- Links are helpful, but if they are not relevant to the context do no use them
- Irrelevant links will harm your search engine optimization efforts
- Content is king, however do not try copying what someone else wrote.
- Meta Tags help, but once again do not over stuff them with keywords
There are a many other things to be aware of, unfortunately for you it pertains to programming end of web site.
One thing is for certain, a strategically implemented search engine optimization plan can do wonders for any web site.
How to measure the success of search Engine Optimization campaign?
The metrics and measurements necessary to calculate the impact of any search engine optimization services campaign and its overall effectiveness to increase web site traffic is dependent on, as it is in just about any Internet advertising and online marketing plan, is the web site's ability to convert traffic into something more substantial.
Search engine optimization services deliver keyword-marketing opportunities that can reach millions of targeted audiences to a web site when ranked within the top 20 results. Any search engine or Internet marketing company that offers SEO services, knows that keyword marketing requires a custom-tailored, strategic and completely creative approach to planning and developing a SEO campaign that work. {mosimage}
The proof is in the search engine statistics and reports!
The opportunities with Internet Marketing by way of Search Engine Optimization services are phenomenal. Why? First off, search engine optimization services offer keyword-marketing strategies that are fueled by factual data and Internet user statistics and analyses. These analyses help determine which keywords and or phrases are required in order to increase web site traffic. Achieving top search engine ranking is the goal, and if a web site is optimized properly, driving highly targeted traffic becomes a reality.
Itrends' SEO campaign process:
Search engine optimization services performed by Itrends are intended solely to attract highly-qualified web site visitors and generate business leads for a period no less than six months. The search engines we initially target include the major search engines such as GOOGLE, Yahoo, MSN, and other renowned search engines.
Other strategic components of an effective search engine optimization campaign include:
- Registering strategically named domains.
- Research and Analysis of the top 20 keywords used on the net today for the specific target audience (prospect)
- Creation and optimization of pages, doorways and domains.
- Monthly reports on search engine positioning and statistical analysis.
- Maintenance: re-optimization of pages, monitoring and resubmission to the search engines
- Web site content analysis and restructuring.
Search Engine indexing may take as long as 90 days; clients who engage in search engine optimization services should see higher results after the search engines re index their database and include updates to your site.
SEO SERVICES ARE GUARANTEED
Itrends will guarantee that it will optimize your site for inclusion within search engine results relevant to your target market. However an increase in competition may cause your search engine positions to fluctuate that is why it is very important to continue with the program until we achieve optimal results for our clients.
SEARCH ENGINE OPTIMIZATION SERVICES STATISTICS
Statistics show that SEO services are the most cost-effective methods to increase web site traffic. Unlike, search marketing or paid advertising, e-mail marketing or direct mail; search engine optimization services provide targeted audiences who's propensity to utilize search engines as the primary method of finding information, products, services and new web sites is high.
An ActivMedia Research survey revealed that search engine optimization services is the best method(s) of web site marketing and promotion:
- Search Engine Positioning 66%
- Opt-in Email 54%
- Print Brochures/Collateral 42%
- Print Catalogs 40%
- Trade Shows 37%
Search engine optimization services are an invaluable process that cannot be delayed and is detrimental to every Internet Marketing plan in development. Add tremendous potential and increase web site traffic at a lower cost per acquisition rate than any other Internet marketing service conceived.
How much does search engine optimization services cost?
The average optimized web site, receives over 2000 unique visitors monthly and that's just in the beginning.
Free SEO Analysis Report!!!
Requesting a free keyword analysis and stats report is simple. Contact Itrends and provide your domain name, keywords you would like to optimize for and give us a general idea of what you have done in the past.
Discover how our Search Engine Optimization Services can ensure the delivery of "Your Vision"...Beyond the way you want to see it.
Search Engine Optimization Service Fees:
Call Now! 1-877-793-2290
|
