Search Engine Optimization

Marketing Online with Search Engine Optimization

Advertising on the Search Engines is the most powerful and cost effective marketing opportunity.

Here’s Why:

• Millions of People use the search engines to find what they want daily.
• Search engines list web sites that match what people are looking for…and its free.
• Advertising on the search engines generates “unsolicited leads”.
• Search engines deliver hundreds, thousands and millions of people to web sites every day.
• Advertising on the search engines is less an expense than any form of advertising and produces more leads.

What are the opportunities when advertising online:

• Natural Search (Search engine optimization) – costs nothing aside from the services of a knowledgeable Internet Marketing company to list and maintain your web site on them, which is usually very nominal.
• Have your web site listed when people look for a product or service that matches what you offer. The text used to search is referred to as search term, keywords or keyword phrases.
• In addition you can pay to have your web site and advertisement listed immediately instead of waiting in line to have your web site listed “naturally” using SEO.
• PPC (Pay per click) allows you to advertise and pay for “highly qualified” leads (customers) that will visit your web site
• List your web site to be found as a local business in your local area or choose specifically where you want to advertise. You can choose by City, State or Country.
• Search Engines allow you to advertise on other web sites where the Content matches your product or service

What is Search Engine Marketing?

Many search engines, such as Google, Yahoo and MSN, and content/member-rich web sites provide “pay-as-you-go” advertising opportunities. Itrends’ is capable of developing campaigns that target:

• Local consumers by city, state or zip code
• Regional or global audiences
• International or foreign language audiences
• Demographics by income
• Demographics by gender or age

There are various types of search engine marketing opportunities and they include:

1. Paid for Advertising
2. Pay Per Click
3. Pay Per Impression
4. Pay Per Conversion

The most important benefits of Search Engine Marketing:

• Only a nominal budget is required to start the campaign
• As the client, you are in control of the money spent, set daily, weekly or monthly limits as low as $30 a day
• Each campaign comes with analytical tools for you to measure the performance of your marketing campaign
• Track individual advertisements to see which are most effective

PAY PER CLICK

The most common search engine marketing method is the PAY-PER-CLICK opportunity. Positioning of your ad is almost guaranteed based on few factors of course and they include the selection of keywords, keyword phrases the amount of your bid and possibly the day or time of day that your advertisement appears. Setup a search engine marketing account is a simple process and requires little to no interaction on your part for as a client, Itrends implements the campaign by:

• Setting up the account
• Identifies the keywords and phrases for you to select
• Configures the account, demographics and or geo-targeted audience as well as billing
• Write the actual advertisements and programs them to go to your site
• Last of all Itrends delivers reports and continues to manage your campaign to maximize effectiveness